WE ARE
A creative studio with a finger on the pulse of culture.
We believe
diversity fuels
creativity.
We help brands
find their true voices
and we make sure
they're heard.
YES WE DO
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YES WE DO ⋆
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Strategy:
Brand Positioning
Brand architecture
Comms Planning
Social Media Strategy -
Creative:
Brand Platform Idea
360° Creative Campaign
Multicultural Insights
Branded Content
Social Media and Influencer
B2B
Brand Experience and Activations -
Multicultural
Market research
Behavior trends
Multicultural Insights -
Design
Brand Identity and communication
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Production:
TV/OLV
Social
Branded Content
Activations
WORK
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WORK *
WE’VE DONE BEFORe WE BECAME MINORITY
To showcase WhatsApp messaging app superior privacy , we reached out to overexposed windows across the US and came up with a totally new media.
The Letgo app launch campaign. Within 2 weeks from start day, they had more downloads than in their most developed market outside the US.
For the launch of the new Corolla Apex, we made fans star in a music video and won multiple awards in digital innovation.
We launched the hybrid Kia Niro on Super Bowl and won the USA Today Super Bowl ad meter
The Asgard’s Wrath launch campaign reached over 1.7 billion impressions and made it the most downloaded Meta Quest 3 game of the Holiday season. Clio Grand Prix Winner.
Gatorade Fixation. Best sports commercial of the year on USA Today AD Meter.
This spot for the VW Space Fox was listed as one of the 50 best car spots of the last 50 years by the Gunn Report.
For the launch of the Kia Stinger, we hid a message from Steven Tyler on our Super Bowl spot and got millions of fans talking about it on social media.