WE ARE

A creative studio with a finger on the pulse of culture.

We believe

diversity fuels

creativity.

We help brands

find their true voices

and we make sure

they're heard.

YES WE DO

YES WE DO ⋆

  • Strategy:

    Brand Positioning
    Brand architecture
    Comms Planning
    Social Media Strategy

  • Creative:

    Brand Platform Idea
    360° Creative Campaign
    Multicultural Insights
    Branded Content
    Social Media and Influencer
    B2B
    Brand Experience and Activations

  • Multicultural

    Market research
    Behavior trends
    Multicultural Insights

  • Design

    Brand Identity and communication

  • Production:

    TV/OLV
    Social
    Branded Content
    Activations

WORK

*

WORK *

WE’VE DONE BEFORe WE BECAME MINORITY

To showcase WhatsApp messaging app superior privacy , we reached out to overexposed windows across the US and came up with a totally new media.  

The Letgo app launch campaign. Within 2 weeks from start day, they had more downloads than in their most developed market outside the US.

For the launch of the new Corolla Apex, we made fans star in a music video and won multiple awards in digital innovation.

We launched the hybrid Kia Niro on Super Bowl and won the USA Today Super Bowl ad meter

The Asgard’s Wrath launch campaign reached over 1.7 billion impressions and made it the most downloaded Meta Quest 3 game of the Holiday season. Clio Grand Prix Winner.

Gatorade Fixation. Best sports commercial of the year on USA Today AD Meter.

This spot for the VW Space Fox was listed as one of the 50 best car spots of the last 50 years by the Gunn Report.

For the launch of the Kia Stinger, we hid a message from Steven Tyler on our Super Bowl spot and got millions of fans talking about it on social media.